If you need to know who your customers are, what they want, how to develop a new product or how to find the right market niche, our research can help you go places with digital media.
|Enhance the Customer Experience
Is my digital media network really meeting the
needs of my customers?
How can your network enhance your customers’ experience?
For starters, ask your customers what they want their experience to be. Next, pay attention to what they say. And finally, build those insights into future enhancements of your network.
At Decision Point Media Insights, our research will help you zero in on the issues that are most important to your customers. Then we’ll identify and execute the best way to acquire and analyze the data: intercept surveys, online surveys, telephone surveys, observational research, ethnographic/psychographic research, focus groups or whatever it takes.
The results of this research will empower you to produce a stronger network that gets consumers’ attention, serves their needs, increases customer loyalty and drives higher revenue.
How can we help you to better understand your customers’ experience?
|Create Value for Advertisers
How can your network create value for potential advertisers?
Here’s the scenario. Your out-of-home digital screen network is up and running. The audience is responding well to it. Plus, it’s delivering solid value to your company as a communications or merchandising medium. However, you’re a bit frustrated because the lack of audience metrics and analytics have prevented you from selling the volume of third-party advertising necessary to transform the network into the kind of revenue generator that your company needs.
With research from Decision Point Media Insights, you can track the size, as well as the demographic and psychographic characteristics, of your audience. Using the latest consumer-research techniques, we can quantify the engagement and recall of messaging on your network. With this data, you’ll learn which types of messages work for your targeted audience and empower your sales force to generate more revenue through advertising sales.
Tell us about your network, so we can help you generate more advertising revenue.
|Develop New Products and Services
You’ve got a great product idea, but is it ready
to score in this new-media market?
To answer this question, you start by identifying unmet customer needs for products and services. Then you test the concept with consumer and industry executives for market acceptance. Next you search for the most efficient, effective and customer-friendly channels of distribution. And finally you make sure that your product or service is named and priced right to gain market acceptance.
Because of our long experience in this new-media market and our deep experience in new product development, our unique approach to customer research can help you reach the right people and ask the right questions. By leveraging our customized approach to industry research in this market, you’ll learn precisely what kinds of B2B products and services will meet the growing needs of the network operators and media companies that are propelling this new medium forward.
Let’s talk about how we can help you develop B2B products and services for this fast-growing digital media market.
|Pick the Right Market Niche
Where is your market niche in out-of-home digital media?
When digital media networks are viewed outside the home, they are seen in many unique places. These unique venues include retail stream tv box stores, shopping malls, bars and restaurants, tourist/leisure venues, medical settings, schools and colleges.
Before your company dives into this complex market, you’ll need to do some homework. At Decision Point Media Insights, we have done B2B research in this market since the early days of the industry. We’ve spoken at leading industry conferences, we’ve published in many industry publications and we interact regularly with top executives and thought leaders in the industry.
Bottom line: we’ve done our homework on this market and we know how to deliver custom research that meets your specific needs. With our help, you can sharpen your focus in this growing market in order to achieve maximum impact.
Tell us about your product or service so we can help you identify the best fit between your company and this growing market.
Ask us how research from DecisionPoint can help your company go places with digital media.