HOW WE HELP

Custom research from Decision Point can help your business go places with digital media.

What’s your focus? Enhancing the customer experience? Testing a new product idea? Creating new revenue streams? At DecisionPoint, we’re not about one-size-fits-all research. Our research is always customized to provide you with the specific metrics and insights that you need to take your business where it needs to go.

Our expertise in B2B and B2C market research, analysis and consultative services, and our long experience in the world of out-of-home digital media will deliver custom-tailored research plans and superior execution for your business, on budget and on time.

OUR MARKETING RESEARCH SERVICES

Some of our Methodologies:

  • Ethnography (including observational and in-context interviews)
  • In-depth interviews
  • Focus groups (mini, traditional, large)
  • Survey research (intercept, online, email, phone, postal mail)
  • Secondary research
  • Expert interviews
  • Mixed methodologies

Some of our Techniques:

  • Projective techniques
  • Quadrant analyses
  • Correlation and regression
  • Factor analyses
  • Brainstorming
  • Perceptual mapping

At Decision Point, we’ll help you think through your market research strategy in order to identify the methodologies and techniques that fit your needs and your budget. We’ll work closely with your team. We’ll plan and execute this research so that it provides you with insights on out-of-home digital media that create value and positively impact your bottom line.

Tell us about your research needs, for example, research of set top box,so we can help you go places with digital media.